Marketing Planning & Strategy
Trend provides great marketing strategy that focuses your resources on activities that should help you to sell more products or services. Your strategy should focus on meeting potential customers’ needs and developing long-term, profitable relationships with a loyal audience. Bold aspirations may guide short-term product development or the way you offer your services to current customers, but long-term growth and success depends on using insights based on hard facts. That means doing research and creating a marketing strategy. You may need to be flexible but, by being organised about the way you’re marketing, you’ll also keep your spend to a minimum.
Benefits of Marketing Planning & Strategy
The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how effectively it communicates a company’s core value proposition. Market research can help chart the efficacy of a given campaign and can help identify untapped audiences to achieve bottom-line goals and increase sales.
- Identifies needs and wants of consumers
- Determines demand for a product
- Identifies new product areas
- Aids in the design of products that fulfill consumers needs
- Allows for testing to see if strategies are generating the desired results