Social Media Marketing
Social marketing is the design, implementation, and monitoring of programs designed to influence the acceptability of social ideas and that embeds planning, pricing, communication, distribution, and marketing research considerations. With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. The average US adult spends 2.25 hours on social media every day. Here are some of the specific benefits of social media marketing - Increase brand awareness, Humanize your business, Drive traffic etc.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Benefits of Social Media Marketing
With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter, a natural place to reach new and highly targeted potential customers. Social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.
- Stay top of mind
- Go viral
- Increase website traffic
- Promote content
- Stay on top of industry news